Jeep has given the 2024 Wrangler a mild refresh and a large tech overhaul for 2024. The iconic off-roader arrives with an updated grille, new wheel designs, and a new 12.3-inch infotainment screen as standard throughout the lineup. With the changes, the 2024 Wrangler is set to go up in pricing, as the SUV will start at $33,690 (with destination) and top out at $89,390. In the case of the Wrangler 392, buyers will soon find it more expensive than a new Ram TRX.
The $33,690 figure is for a base two-door Sport trim and represents an increase of just $700. That’s not a lot for the massive tech grade over last year’s standard seven-inch screen. But where the 2024 Wrangler really gets a huge increase in pricing is at the top of the range. The 2024 Wrangler Rubicon 392 now costs an eye-watering $89,390. That represents an increase of $5,100 over last year’s model which costs $84,290. The 2024 Wrangler Rubicon 392 now costs more than the Ram 1500 TRX which starts at $86,350.
It looks like the Jeep has upgraded the Rubicon 392 with some additional features to justify the large increase in price. The high-powered SUV continues to come with a 6.4-liter V8 engine that makes 470 horsepower and an eight-speed automatic transmission.
For 2024, the Rubicon 392 trim comes with the previously optional Xtreme 35 Package as standard equipment. The package includes 17-inch beadlock-capable wheels, 35-inch all-terrain tires, a 1.5-inch factory lift, extra reinforcement on the swing-out liftgate, and a 4.56 axle ratio. Like other Wranglers, the Rubicon 392 now comes with a 12.3-inch touchscreen. Other changes for 2024 include red Nappa leather upholstery and eight-way power-adjustable front seats.
Elsewhere in the 2024 Wrangler lineup, the Wrangler also arrives with standard first- and second-row side-curtain airbags, a new Wrangler Sport S 4xe trim, an available factory-installed Warn winch, and a new Dana 44 HD full-float solid rear axle for the Rubicon trim, a new Wrangler Rubicon X trim, more standard equipment for the Wrangler Willys trim, and standard Trails Offroad that includes off-road trail guides for 62 trails across the country.
The changes are significant, but so are the price increases. We suspect that Jeep made a lot of these changes to make the Wrangler more competitive with the Ford Bronco, which has been incredibly popular since it landed. The 2024 Jeep Wrangler will arrive at dealerships in the third quarter of 2023.
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