Esports Automotive Deals : team vitality 3

Team Vitality is partnering with automotive brand KIA for a new two-year deal that revolves around content creation. The primary focus of this initiative centers around the immensely popular game League of Legends while also encompassing KIA’s role as the official supplier for Team Vitality’s LFL and LEC rosters.

While specific details regarding the content series within the campaign have not been disclosed, it is anticipated that a diverse range of content will be produced to captivate and engage fans. The mutually beneficial partnership aims to cultivate fan interaction through an engaging campaign titled ‘The Lane of Movement.’

“We are thrilled to announce our exciting two-year partnership with Kia. This collaboration signifies the convergence of two brands that value excellence, high-performance and technology. We look forward to the journey ahead, as we drive League of Legends to new horizons together with Kia, setting new standards and leaving an indelible mark on the industry,” said Nicolas Maurer, CEO of Team Vitality.

Image Credit: Team Vitality