Genesis, the luxury brand owned by Hyundai, introduced its first full-sized electric SUV this week. The GV90 aims to compete with ultra-luxury models from Mercedes-Maybach and BMW.
The three-row GV90 represents the automaker’s most ambitious production vehicle yet. It uses a flagship-specific platform called eMP and emphasizes high-end features. While the standard version targets the BMW X7 and Mercedes-Benz GLS-Class, the two-row GV90 Neolun variant challenges the Mercedes-Maybach GLS with a more exclusive, lounge-like design.
Coach doors and a living-room interior
The Neolun trim features the Neolun Arch Gate, a set of pillar-less coach doors that slide forward before swinging open from a rear hinge. This design removes the traditional B-pillar, creating an unobstructed entry into what Genesis calls a “cavernous, living room-like interior.”
Inside, real wood veneer flooring includes built-in heating, matching systems in the door cards and armrests. When parked, the front seats can rotate 180 degrees to face rear passengers, turning the cabin into a four-person conversational area. A 23.6-inch central touchscreen expands to 24.6 inches when stationary, functioning as a built-in television. A 25-inch head-up display replaces conventional gauges, powered by Hyundai’s Pleos Connect system.
The GV90 Neolun compensates for the missing B-pillar with a reinforced roll cage, increasing cabin rigidity by 50% compared to a conventional SUV. A roof airbag, described as a world first, improves crash safety.
The Neolun’s design follows the 2024 concept, featuring bright metal accents where the B-pillar would normally sit. The standard GV90 keeps a traditional door layout but shares the brand’s signature two-line lighting, which now extends past the front wheels like the G90 sedan.
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The swiveling seats and heated floors go beyond typical luxury features. They create a private lounge atmosphere, setting the vehicle apart from competitors.
Performance and charging
The GV90 uses a 123.5-kWh battery, with an estimated range of 310 miles for the three-row version. The company states that a 350-kW fast charger can restore the battery from 10% to 80% in about 22 minutes.
A dual-motor setup produces 657 horsepower and 590 lb-ft of torque, distributed to all four wheels. An electronic limited-slip differential for each motor optimizes power delivery. The air suspension adjusts between comfort and cornering stiffness, while rear-wheel steering—up to five degrees—enhances maneuverability.
Limited-edition launch and pricing
Genesis has not disclosed pricing for the GV90 or Neolun variants. The first models to reach customers will be a limited-run GV90 Neolun First Edition. These four-seater SUVs come in three pre-configured options, each combining a two-tone exterior with a different brightly-colored interior.
The GV90 launches as an EV-only model.
